After making preparations for one year, “Wanxiang,” the base for sale of Taiwan agricultural products Uni-President Dream Parks Corp. was entrusted by the Council of Agriculture (COA) with establishing in Shanghai, started trial operation in the afternoon on December 25, 2011 and some 300 items of premium Taiwan agricultural products on display attracted a large number of consumers to visit and purchase, noted the COA. Located on the ground floor of the
Shanghai
ASE
Center beside
Taikang Road, the base for sale has very convenient transportation because customers can reach it easily by riding Shanghai Metro Line 9 to Dapuqiao station. Since the base is near the central lot of renowned
Shanghai tourist attraction Tianzifang, plus the attraction effects of the
ASE
Center, it is expected that “Wanxiang” will attract more and more
China’s consumers in the future, effectively promoting the premium image of
Taiwan agricultural products.
Capitalizing Direct Transport and ECFA Niche to Build Best Platform for Export of
Taiwan Agricultural Products to
China
The COA said that to capitalize the niche of opening cross-strait direct transport and signing the Economic Cooperation Framework Agreement (ECFA) and actively expand overseas markets for Taiwan agricultural products, the Council entrusted Uni-President Dream Parks Corp., a subsidiary of Uni-President Enterprises Corp., with implementing the Shanghai Base Project, hoping to establish the Shanghai base as the best propaganda and sale platform for Taiwan agricultural products in China by drawing on Uni-President marketing and retail experts.
Displaying
Taiwan Agricultural Culture and Development and Marketing Farm Produce with
Taiwan Features by Telling Stories
The base’s name “Wanxiang” literally means “a feast from
Taiwan,” explained the Council. Its name is written in traditional Chinese characters to demonstrate
Taiwan features and the overall design is based on
Taiwan’s culture and true stories about
Taiwan agriculture, aiming to show the sweet content of authentic
Taiwan agricultural products. The base is divided into product selling area, product tasting area, cultural products area and theme exhibition area, displaying some 300 different kinds of products for trial operation. Products on display include such diversified agricultural, forest, fishery and livestock products as 100 fine products selected from various farmers’ associations and fishermen’s associations, CAS premium agricultural products and GAP safe
Taiwan vegetables and fruits. Moreover, on-site exhibition telling the most exciting and moving stories of
Taiwan agricultural development and product tasting allow
Shanghai consumers to enjoy delicious
Taiwan food while experiencing the rich content and humanities hidden in
Taiwan agriculture.
Fresh Taste of Authentic
Taiwan Agricultural Products Leads Consumption Trend on
Shanghai Riverbanks
In response to the rising of the Chinese consumption market and taking into consideration the fact that Chinese people are quite fond of Taiwan fruits, the Shanghai base will present wax apple, jujube and pineapple sugar-apple in the forthcoming first wave of activities marketing Taiwan agricultural products, expecting to bring to Shanghai residents a feast of the most fresh Taiwan tropical fruits. In the future the
Shanghai base will sponsor routinely promotional activities for fresh fruits and fine agricultural products from various
Taiwan districts and take orders for gift packages prior to festivals, giving Chinese consumers the opportunity to taste and buy authentic
Taiwan agricultural products! Moreover,
Taiwan businesspeople working in mainland
China can also relive the most memorable home taste through the
Shanghai base, and it is expected to lead a new trend towards consuming more
Taiwan agricultural products! (
2011-12-26)