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Oncidium Industry Actively Expands International Market by Establishing First Industry Development Reserve System
Oncidium grown in
Oncidium Industry Establishes First Flower Industry Development Reserve and Platform for Production and Marketing Communications
The Council noted that the Chinese Development Association of Oncidium Production and Marketing has established the first flower industry development reserve management system, which is jointly funded by the exporters, industry association and farmers based on the export quantity. In the future the government will invest marketing resources in accordance with the plan presented by the Association to assist the industry in expanding sales at home and abroad and handling production and marketing imbalance issues in harvest time, in order to stabilize Oncidium export quantity and quality as well as develop new markets. Meanwhile, the Association has invited eight major Oncidium cut flower exporters to form a marketing team to gather export market information for production and marketing reference, and build an effective communication platform to connect markets and producers.
Government to Assist Establishment of Production and Marketing Forecasting System to Coordinate Export Order
Agriculture and Food Agency of the COA will establish the Oncidium production forecasting mechanism to investigate the number of seedlings purchased by members of various packing and loading centers and weekly export and domestic sale quantities in order to estimate production and shipment quantity next month, and establish a platform for the production and marketing forecasting system as the evaluation indicators for activating production and marketing adjustment measures and for exporters and farmers as reference, said the COA.
To Stabilize Japanese Market Share while Opening up 2 nd and 3 rd Target Markets
In order to stabilize the Japanese market, the Council will continue assisting the Oncidium industry to take part in international flower shows and sponsoring exhibitions at wholesale markets and retailing distribution centers to teach buyers how to use Taiwan Oncidium cut flowers and publicize new varieties and colors of Taiwan Oncidium, hoping to expand its Japanese market share. Since Taiwan Oncidium is on the ECFA early harvest list and
Sponsoring Promotional Activities at Home to Encourage People to Use More Cut Flowers
The COA explained that to adjust the pressure on Oncidium in harvest time in May-June and September-October each year, it will sponsor domestic displays and take promotional measures, including Oncidium packaging DIY and flower arrangement teaching classes, through various flower arrangement associations and home economics classes of farmers’ associations and fishermen’s associations. These measures are aimed at encouraging local people to love, enjoy and buy flowers to increase domestic flower consumption. (