News
Taiwan’s Quality Agricultural Products Enter Japanese Market
2015-02-25
In order to actively boost the export of Taiwan’s agricultural products into Japan’s market, the Council of Agriculture (COA) plans to provide subsidies to Tainan City, Kaohsiung City, Miaoli County and Chiayi County governments, along with 11 agriculture-related associations and farmers’ groups, so as to jointly participate in the “Foodex Japan 2015” between March 3 and 6.
The COA said that it has spent NT$16.627 million in the Foodex Japan over the past three years (from 2012 to 2014). Japan is Taiwan’s second-largest agricultural products export market. Theoretically speaking, the depreciation of the Japanese yen raises the prices of imported products, which inevitably affects consumers’ consumption willingness. However, the export value reached US$832.31 million in 2014, slightly higher than that in 2013 by 0.4%. It shows that the COA’s international marketing of agricultural products certainly and successfully increases the export value of agricultural products.
Hold promotional activities and business talks during the exhibition
The COA noted that this time in addition to assisting domestic agri-food companies to participate in the exhibition, it will also subsidize them to organize the “Taiwan tea product launch and trade fair” and “Japan-Taiwan frozen agricultural product trade talk.” The purpose is to help both Taiwan’s and Japan’s sides interact on agricultural product and food security issues, and to enhance Japanese buyers’ recognition of Taiwan’s high quality agricultural products. After the end of the exhibition, Taiwan’s vegetable soybean companies plan to organize promotional campaigns in Japan’s chained supermarkets. They use “Taiwan vegetable soybean certification mark” as an export brand to enhance foreign buyers’ impression on Taiwan’s agricultural products and industry.
Promote assistant measures to explore Japan’s market
To deepen the export of Taiwan’s agricultural products into Japan’s market, the COA established a long-term display and sale spot “Taiwan pavilion” in Japan’s Tokyo area in 2006. It sells around 400 Taiwan’s high quality agricultural and processed products. It also promotes the campaign of “order in Taiwan, pickup in Japan” in specific holidays. Moreover, the COA occasionally organizes promotional launches to help domestic companies export products to Japan. In 2014, the COA not merely assisted companies to participate in the Foodex Japan. In the vegetables and fruits industry, it hosted promotional activities of Taiwan vegetables and fruits festival inside 13 supermarkets in Japan. In the floral industry, it helped industry groups participate in the Orchid Festival in Tokyo Dome and International Flower Expo Tokyo, then organizing promotional activities of Taiwan flower week respectively in Tokyo’s Ota Market and Osaka’s Tsurumiichiba.
Export agricultural products to the global market
To promote the export of Taiwan’s agricultural products, the COA has gradually implemented a series of international marketing programs on agricultural products since 2004. It helps domestic farmers’ groups and associations participate in international professional exhibitions, such as Tokyo, Singapore, Hong Kong, Seoul, Malaysia, Australia and Shanghai shows, so as to establish an excellent international image of Taiwanese agricultural products. Moreover, it organizes training programs for agricultural trade talents and projects of improving agri-product brand image and package design, in order to enhance agri-product exporters’ management capacity. In addition, it sets up agri-product stores in other countries and holds various promotional activities in overseas channels, as a way to actively expand foreign markets for Taiwan’s agricultural products.
According to the customs’ statistics, Taiwan’s exports of agricultural products are gradually growing in recent years. Last year some major food safety cases occurred domestically, which was unfavorable to the nation’s export of agricultural food. After efforts in all sectors, however, the nation’s export of agricultural products valued at US$5.28 billion in 2014, a 3.9% growth compared with that in 2013.
The COA said that it has spent NT$16.627 million in the Foodex Japan over the past three years (from 2012 to 2014). Japan is Taiwan’s second-largest agricultural products export market. Theoretically speaking, the depreciation of the Japanese yen raises the prices of imported products, which inevitably affects consumers’ consumption willingness. However, the export value reached US$832.31 million in 2014, slightly higher than that in 2013 by 0.4%. It shows that the COA’s international marketing of agricultural products certainly and successfully increases the export value of agricultural products.
Hold promotional activities and business talks during the exhibition
The COA noted that this time in addition to assisting domestic agri-food companies to participate in the exhibition, it will also subsidize them to organize the “Taiwan tea product launch and trade fair” and “Japan-Taiwan frozen agricultural product trade talk.” The purpose is to help both Taiwan’s and Japan’s sides interact on agricultural product and food security issues, and to enhance Japanese buyers’ recognition of Taiwan’s high quality agricultural products. After the end of the exhibition, Taiwan’s vegetable soybean companies plan to organize promotional campaigns in Japan’s chained supermarkets. They use “Taiwan vegetable soybean certification mark” as an export brand to enhance foreign buyers’ impression on Taiwan’s agricultural products and industry.
Promote assistant measures to explore Japan’s market
To deepen the export of Taiwan’s agricultural products into Japan’s market, the COA established a long-term display and sale spot “Taiwan pavilion” in Japan’s Tokyo area in 2006. It sells around 400 Taiwan’s high quality agricultural and processed products. It also promotes the campaign of “order in Taiwan, pickup in Japan” in specific holidays. Moreover, the COA occasionally organizes promotional launches to help domestic companies export products to Japan. In 2014, the COA not merely assisted companies to participate in the Foodex Japan. In the vegetables and fruits industry, it hosted promotional activities of Taiwan vegetables and fruits festival inside 13 supermarkets in Japan. In the floral industry, it helped industry groups participate in the Orchid Festival in Tokyo Dome and International Flower Expo Tokyo, then organizing promotional activities of Taiwan flower week respectively in Tokyo’s Ota Market and Osaka’s Tsurumiichiba.
Export agricultural products to the global market
To promote the export of Taiwan’s agricultural products, the COA has gradually implemented a series of international marketing programs on agricultural products since 2004. It helps domestic farmers’ groups and associations participate in international professional exhibitions, such as Tokyo, Singapore, Hong Kong, Seoul, Malaysia, Australia and Shanghai shows, so as to establish an excellent international image of Taiwanese agricultural products. Moreover, it organizes training programs for agricultural trade talents and projects of improving agri-product brand image and package design, in order to enhance agri-product exporters’ management capacity. In addition, it sets up agri-product stores in other countries and holds various promotional activities in overseas channels, as a way to actively expand foreign markets for Taiwan’s agricultural products.
According to the customs’ statistics, Taiwan’s exports of agricultural products are gradually growing in recent years. Last year some major food safety cases occurred domestically, which was unfavorable to the nation’s export of agricultural food. After efforts in all sectors, however, the nation’s export of agricultural products valued at US$5.28 billion in 2014, a 3.9% growth compared with that in 2013.
